Sr. No.

07010710: Event Management

03 TOPICS TO BE COVERED TEACHING HOURS DOMAIN
 Events- The Concept, Nature, Definition and scope, C’s of Events, advantage and

disadvantage of Events, Categories and Typologies, Skills required to be a good Event Planners.

Organising & Designing of Events, key elements of Events, Event Infrastructure, core concept, core people, core talent, core structure, Marketing & Promotion of Events: Nature of Event Marketing, Process of Event

Marketing, The Marketing Mix, Sponsorship. Promotion: Image/ Branding, Advertising, Publicity and Public Relation.

Managing Events: Financial Management of Events, Staffing, Leadership. Safety and Security:.

 

30

 

30

 

20

Must know
Setting Objectives for the Event,Negotiating Contracts with event Organizers, Venue, Media.  

10

Desirable to Know
 Occupational  Safety and Health, Incident Reporting, Crowd Management and Evacuation 2 Nice to Know
Syllabus books

–          A.K. Bhatia, ‘Event Management’, Sterling Publishers Pvt. Ltd. Delhi.

–          Anton Shone & Bryn Parry, ‘Successful Event ;2Management

–          Coleman, Lee & Frankle, Powerhouse Conferences. Educational Institute of AHMA

–          Hoyle, Dorf & Jones, Meaning conventions & Group business. Educational institute of AH & MA.

–          Joe Jeff Goldblatt, “Special Events: Best Practices in Modern Event Management (Hospitality, Travel & Tourism)”, John Willy and Sons, New York

–          Leonard H. Hoyle, Jr, ‘Event Marketing’, John Willy and Sons, New York

–          Lynn Van Der Wagen, Carlos, Event Management, Pearson, New Delhi.

–          Sanjay Singh Gaur, Sanjay V Saggere, Event Marketing Management, Vikas Publication, New Delhi

–          John Beech, Sebastian Kaiser, Robert Kaspar The Business of Events Management ;Pearson Publications