| Sr. No. |
07010704: Skill Enhancement for Media & Journalism in Hospitality & Tourism
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| 11 | TOPICS TO BE COVERED | TEACHING HOURS | DOMAIN |
| Theory
Journalism, Hospitality & Tourism: Introduction to Journalism, Definition of a Journalist, Nature & Scope of Journalism, Journalism – Hospitality & Tourism: Careers & Opportunities,. Pioneers in Hospitality & Tourism Journalism & Media: Pioneers in Travel Writing,Great travel stories of Marcho Polo, Hiuen Tsang, Iban Batuta, Al Baruni, V.S. Naipaul, Rahul Sankratayan, William Darlympal, Today’s Hospitality Pioneers – Chef Manjit Gill, Studio Food Promoters – Chef Sanjeev Kapoor, Chef Vikas Khanna, David Rocco Unit III: Creative Travel, Tourism & Hospitality Writing: : Introduction to creative writing, information collection, writing for hospitality, tourism and travel magazines, Writing for online magazinesHospitality Magazines, Travel web searching (browsing). nit IV: Media Applications for Hospitality: Introduction Media, Its Role in Hospitality Promotion, Televisions, Food Food Channel, TLC Channel, Food & Travel Shows, Social Media- Creating Pages and Profiles, |
20
20
10 |
Must know | |
| Familiarization with tasks and profile of a Journalist, Ethics for Journalists, Current Issues for Journalists, Travel, Tourism & Hospitality Writing, Types of Travel Writing
Studies from Hospitality Biz India, Travel Biz Monitor and Express |
5 | Desirable to Know | |
| Merits/Demerits of Social Media. Developing promotional
Literature, Travel & Hospitality Photography, New Trends |
5 | Nice to Know | |
| Syllabus books
– Magazines of Airlines, Hotels & Tourism Organisations. – Hand Book of Journalism & Mass Communications by V.S. Gupta, Vir Bala Aggarwal, concept Publishers, New Delhi. – Hospitality Biz India, Travel Biz Monitor – Hotel Promotional Literatures – Mass Communication Theory & Practice by Uma Narula, Hiranand Publication, New Delhi. – Mass Communication, Wilbur Schram – Outlook Traveler – The Art of Travel : Essays on Travel Writing, Dodel, Philip – Travel in the ancient world, Cason, Leonell, George Allen Understanding Media by Marshal McLuhan |
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