07010704: Skill Enhancement for Media & Journalism in Hospitality & Tourism
|11||TOPICS TO BE COVERED||TEACHING HOURS||DOMAIN|
Journalism, Hospitality & Tourism: Introduction to Journalism, Definition of a Journalist, Nature & Scope of Journalism, Journalism – Hospitality & Tourism: Careers & Opportunities,.
Pioneers in Hospitality & Tourism Journalism & Media: Pioneers in Travel Writing,Great travel stories of Marcho Polo, Hiuen Tsang, Iban Batuta, Al Baruni, V.S. Naipaul, Rahul Sankratayan, William Darlympal, Today’s Hospitality Pioneers – Chef Manjit Gill,
Studio Food Promoters – Chef Sanjeev Kapoor, Chef Vikas Khanna, David Rocco
Unit III: Creative Travel, Tourism & Hospitality Writing: : Introduction to creative writing, information collection, writing for hospitality, tourism and travel magazines, Writing for online magazinesHospitality Magazines, Travel web searching (browsing).
nit IV: Media Applications for Hospitality: Introduction Media, Its Role in Hospitality Promotion, Televisions, Food Food Channel, TLC Channel, Food & Travel Shows, Social Media- Creating Pages and Profiles,
|Familiarization with tasks and profile of a Journalist, Ethics for Journalists, Current Issues for Journalists, Travel, Tourism & Hospitality Writing, Types of Travel Writing
Studies from Hospitality Biz India, Travel Biz Monitor and Express
|5||Desirable to Know|
|Merits/Demerits of Social Media. Developing promotional
Literature, Travel & Hospitality Photography, New Trends
|5||Nice to Know|
| Syllabus books
– Magazines of Airlines, Hotels & Tourism Organisations.
– Hand Book of Journalism & Mass Communications by V.S. Gupta, Vir Bala Aggarwal, concept Publishers, New Delhi.
– Hospitality Biz India, Travel Biz Monitor
– Hotel Promotional Literatures
– Mass Communication Theory & Practice by Uma Narula, Hiranand Publication, New Delhi.
– Mass Communication, Wilbur Schram
– Outlook Traveler
– The Art of Travel : Essays on Travel Writing, Dodel, Philip
– Travel in the ancient world, Cason, Leonell, George Allen
Understanding Media by Marshal McLuhan