07010615: Hospitality Marketing
|05||TOPICS TO BE COVERED||TEACHING HOURS||DOMAIN|
Introduction to Marketing
Needs, Wants and Demands; Products and Services; Markets; Marketing; The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Societal Marketing Concept; The Marketing Process, Service Characteristic of Hospitality and Tourism Business
Marketing Environment, Consumer Markets and Consumer Buyer Behavior Micro and Micro Environment, Characteristics
Distribution Channels, Product Pricing and Services Strategy
Nature and Importance of Distribution System, Marketing Intermediaries,
Public Relations, Sales Promotions and Integrated Marketing Communication
The Marketing Communications Mix, The Changing Face of Marketing Communications, Integrated Marketing Communications, Socially Responsible Marketing Communication, Advertising, Sales Promotion,
|Factors Affecting Consumer Behaviour, Buying Decision Behaviour, The Buyer Decision Process
What is Product, Product Classification, Individual Product Decisions, Product Life Cycle, Approaches to hospitality service pricing.
|10||Desirable to Know|
|Public Relations, The Public Relation Process, Personnel Selling, Direct Marketing, Technology and its applications in Marketing.
||10||Nice to Know|